Strength and wellness should not be elite.
Hi, friends! Izzy here, owner of TruFit Personal Training Studios. I wanted to share a story.
I received an email from a young man in high school asking to be set up with a personal trainer. He wanted to get stronger and lose some weight before a football event in the spring and said his mom wanted to buy him some personal training sessions.
What struck me was that the teen himself was reaching out when it's usually the parent who contacts me first. And when he made an appointment for a 15-minute call with me and ANSWERED THE PHONE, I knew he was serious and I was impressed.
He told me his goals and, as the conversation progressed, I knew the perfect trainer for him.
Then came the discussion about pricing. I let him know the price range for training which he relayed to his mom.
That's when he stopped sounding so excited. The cost would be too high. His mom was a bus driver for the school district and, since school was virtual and she was not driving, she would not be able to afford it after all. And, life being the way it is in 2020, it would be too much to ask a trainer to take on a client pro bono.
The whole situation made me feel frustrated, angry, and upset. And that's when we got to work.
2020 changed the way TruFit looks at what it means to be part of the community. Working with a personal trainer or participating in group training is an investment that many who live in and around Evanston cannot afford, and yet the need for health and fitness guidance continues to be essential for one’s quality of life, not only for the health of the body but also for the health of the mind.
A scholarship program emerged as the best way for TruFit to take actionable steps and make fitness accessible to as many people in the community as we can.
TruFit has a goal to raise $5600 by June 20, 2021, in order to provide different fitness opportunities around the City of Evanston for the year. Funds will be raised through sponsorship opportunities, charity fitness programs and classes throughout the year, and grants.
“I firmly believe that by helping even one person get stronger and healthier we’re helping an entire community. Imagine the impact that being healthier and stronger has on your immediate family. And then think about how those immediate family members are able to better interact with the world around them. Strength and fitness absolutely have a positive ripple effect in the places where we live,” says TruFit owner Isabelle Libmann-McCauley.
I received an email from a young man in high school asking to be set up with a personal trainer. He wanted to get stronger and lose some weight before a football event in the spring and said his mom wanted to buy him some personal training sessions.
What struck me was that the teen himself was reaching out when it's usually the parent who contacts me first. And when he made an appointment for a 15-minute call with me and ANSWERED THE PHONE, I knew he was serious and I was impressed.
He told me his goals and, as the conversation progressed, I knew the perfect trainer for him.
Then came the discussion about pricing. I let him know the price range for training which he relayed to his mom.
That's when he stopped sounding so excited. The cost would be too high. His mom was a bus driver for the school district and, since school was virtual and she was not driving, she would not be able to afford it after all. And, life being the way it is in 2020, it would be too much to ask a trainer to take on a client pro bono.
The whole situation made me feel frustrated, angry, and upset. And that's when we got to work.
2020 changed the way TruFit looks at what it means to be part of the community. Working with a personal trainer or participating in group training is an investment that many who live in and around Evanston cannot afford, and yet the need for health and fitness guidance continues to be essential for one’s quality of life, not only for the health of the body but also for the health of the mind.
A scholarship program emerged as the best way for TruFit to take actionable steps and make fitness accessible to as many people in the community as we can.
TruFit has a goal to raise $5600 by June 20, 2021, in order to provide different fitness opportunities around the City of Evanston for the year. Funds will be raised through sponsorship opportunities, charity fitness programs and classes throughout the year, and grants.
“I firmly believe that by helping even one person get stronger and healthier we’re helping an entire community. Imagine the impact that being healthier and stronger has on your immediate family. And then think about how those immediate family members are able to better interact with the world around them. Strength and fitness absolutely have a positive ripple effect in the places where we live,” says TruFit owner Isabelle Libmann-McCauley.
How You Can Help
Donate to our GoFundMe campaign.
Sign up for notifications for upcoming fundraising events here.
Buy yourself some awesome TruFit swag here where net proceeds go to the Scholarship Program!